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Initials are everywhere, from wedding cards to the signing of your letters. You need something outstanding and away from the regular. Contact us to know how we can help you.

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A Guide to Texture in Graphic Design

Graphic Design

The texture is a potent tool in graphic design that can draw visitors in. It applies to text, pictures, and building constructions. A wonderful technique to grab the attention of your audience is by using texture to create 3D effects. You will learn how to use texture in this tutorial.

Use texture in moderation

You should employ texture sparingly to get the most out of it. The textures of paper are a good example of this. They can be used to improve the readability and aesthetics of your website. Online, free textures are available. You should use caution when downloading free textures, though. Some of these textures can include a download option and require a credit card.

Balance it properly

Quality and proper balance are two requirements for maximizing a texture. A spectator may become overwhelmed by too much texture. When attempting to recreate a texture, there are a few additional crucial considerations to bear in mind. These factors include the harmony of light and dark, the finer-grained texture characteristics, and the degree of contrast you desire to apply.

Use it in logos

A textured logo is the most visible application of texture. This can be achieved by photographing a subject with lots of texture and then superimposing a flat design. For a textured letterform, you might also attempt letterpress printing. Alternatively, you can use a home scanner to make your own texture.

Use it to add to your brand’s identity

The texture is not only the best technique to draw in your audience but also a fantastic way to strengthen the identity of your company. You can use a textured font to create a stunning poster or text logo, but you should avoid decorative typefaces and fonts that don’taren’t made for human reading. The most effective choice is sans-serif typefaces.

Get a more realistic image

Other uses of texture in graphic design are to create a more realistic image and improve your website’s responsiveness. Textures can be used in conjunction with other visual elements to produce high-quality results. These can be found in unexpected places, such as moss on an exterior wall. Texture can also be applied to objects or patterns to create a lifelike, three-dimensional effect.

Use the right combination

The most popular method of using a texture to its full potential is combining it with the right photos and textures. Two visuals, one serving as the background, can achieve this. Alternatively, you can employ a texture as an overlay on a composition to provide the impression that the spectator is actually experiencing 3D.

Keep it as consistent as possible

Making the textures in your graphics package as uniform as possible is another tip for producing excellent textures. In other words, pick a color scheme that will go well with the image. Additionally, you should use caution when texturing because too many textures on a page will not provide the impression of depth.

Psychedelic and Art Designs For Posters in the 70s

Art Designs

Many psychedelic and art designers for posters created their unique aesthetics in the course of the late 1960s. While some painters drew inspiration from traditional Western advertising, others concentrated on the surf and Californian culture. The “Big Five,” a small but significant group of artists, collaborated to produce the most well-known poster designs of the psychedelic era.

One of the key trends of the late 1960s was the use of psychedelic and artistic poster designs. They produced an eye-catching, colorful effect. Their designs typically consisted of a clashing palette of bold colors.

The pattern of this style

The swirls, kaleidoscopes, and patterns frequently had a core focus and were repeated around it. This style can be quite vague; therefore, it’s not for the timid. It can be applied to graphic arts, fashion, and advertising. A narcotic and joyful mood is conjured up by psychedelic art. Many creators of psychedelic art also made allusions to earlier art movements like Art Nouveau.

Psychedelic rock poster movement

In the 1960s, the San Francisco Bay Area emerged as the epicenter of the psychedelic rock poster movement. These painters drew inspiration from Victoriana, Pop Art, and Art Nouveau styles. The Dada movement inspired their designs in some instances. Others drew inspiration from the blossoming hippie scene in San Francisco.

Famous artists

Wes Wilson, Victor Moscoso, Rick Griffin, Stanley Mouse, and Alton Kelley were some of the most well-known poster designers who used psychedelic and art imagery. These artists created recognizable posters that contributed to the psychedelic era’s definition.

Both the general public and teenagers loved these posters. On the walls of their bedrooms, they started to affix beautiful posters. A wider understanding of psychedelia and the concept of freedom of speech were both influenced by the informal society of teenage posters.

Grateful Dead poster

The Grateful Dead poster was among this era’s most well-known designs. Numerous covers for the band were produced by illustrators, including Rick Griffith, who was well-known for his psychedelic works of art. Miller also created the album covers for Journey and the Grateful Dead.

Bonnie MacLean

Bonnie MacLean was a well-known poster artist as well. In 1967, she produced more than thirty posters for the Fillmore. She was regarded as Fillmore’s primary poster maker as a result. She also used rock band concert posters in her artwork.

Big Five poster

The typeface of posters created by the Big Five is frequently bold, colorful, and has wavy lines. Wes Wilson designed the font, which had a distorted, ecstatic look. Many of the posters were so challenging to understand that only people from the Psychedelic tribe could do so.

To sum up

Rock poster designs throughout the psychedelic and art movements were revolutionary. Even though the period is over, the artwork and design of these posters serve as a permanent memory of the occasions and music of the time. Psychedelic posters are an enduring reminder of a momentous era by fusing a vibrant background with distorted writing and discordant colors.

Psychedelic Style In Graphic Design

Psychedelic Style

Psychedelic style is one of the most popular forms in the music and visual art industry which originated in the 60s. One of the main influences was the hippie movement, a culture developed in the Far East cost and mainly followed by people who followed Buddhism.

If you’re a brand owner looking forward to imbibing in the psychedelic art style and using it in your branding and graphic design, this guide is for you.

In the world of psychedelic styles, taking risks in terms of branding is essential to try out and get unique outputs. Psychedelic art is also one of the most eye-catching art forms, which helps in logo design, graphic design, and many other forms of art.

History of psychedelic art style

The term ‘psychedelia’ refers to the subculture of the past, while the word ‘psychedelic’ refers to the altered state of mind dealing with one’s consciousness. However, when we use these terms in terms of graphic design, they are interchangeable and can be used alternatively.

Among the recent design trends in the graphic design world, abstract psychedelia is winning the art world. However, for centuries now, the world of psychedelic art and music has been known to take people to a new destination in one’s minds. As a result, the design pieces are known to have a life of their own, to the extent that no two viewings look alike.

What exactly is psychedelic art?

It is an art form that is a different experience to everyone who views it and experiences it. Therefore, it will always have something for everyone. Some hallmark design patterns used by graphic designers include spiral patterns, fantasy imagery, radiant and ultra-bright colors, intricate and groovy topography, kaleidoscope, and others. Although the history of this design dates back to the 80s, it is still used, especially in print media and graphic design, to attract new customers.

Modern psychedelic art

Modern psychedelic art was popularized by the modern hippie movement, which improved the artist’s vision for the psychedelic style. Color is one of the essential aspects of this form of art which is now being used in different forms of graphic designs like printing logos, t-shirt designs, and other forms.

For instance, the SRT Car care T-shirt is one of the best examples, which showcases all the intricate details, rad patterns, and other rad topographic radiances with an inspired color palate. People must remember that psychedelia is an experience that changes from one person to another. Hence, what one might like on their T-shirt might be hated by another.

The art form, especially their infusion in graphic design, has an eye-catching factor and is a hallmark of the same. Having a trippy aesthetic or a trippy printed t-shirt is another way of showing the world the side of psychedelia they’re not aware of!

Different Types of Fonts and How to Use Them in Graphic Design?

Types of Fonts

Although each typeface has certain distinctive qualities, by considering your audience, you can choose the one that is most appropriate for your project. The ideal typeface to use can still be read in small sizes. Additionally, it should be readable in italics. Fonts are frequently employed to create an atmosphere and evoke feelings. You can make a strong visual design by comprehending the wide font varieties and how to use them.

Fonts come in a wide variety and are used extensively in graphic design. The entire appearance and message can be greatly impacted by making the appropriate choice. You should use the most relevant style based on the brand and its values. The various font kinds and their applications in graphic design are listed below.

Sans Serif

For body writing and headings, many people use sans serif fonts. They seem tidy and uncomplicated. Serif fonts, on the other hand, are employed for formal settings. The reader is led from character to character by their lines at the end of character strokes. Additionally, these typefaces have a small projection.

Display Typefaces

Display typefaces are a different category of a font. Display fonts frequently have huge characters and are bold in style. They appear on signs, banners, logos, and even takeout. Oswald, Contrail One, and Contrail are a few examples of display fonts.

Extra Condensed Font

Use an exceptionally condensed typeface to make your text stand out in a crowd. Extra-condensed typefaces have distinguishing characteristics that make it simpler to recognize them. They frequently feature more vertical than horizontal lines, for example. The letters appear more dynamic thanks to the vertical lines, which can also make them more prominent in advertisements.

Didone

The 18th century saw the introduction of the font Didone. The thick vertical lines and thin lines at the bottom and top of each character set it apart from other fonts. This font was very popular. Today, companies that make automobiles, recreational goods, and airplanes frequently utilize these fonts.

Script Typefaces

Script typefaces were created to imitate calligraphy that was made by hand. They were initially used for titles and posters, but graphic design now makes extensive use of them. Using script typefaces will produce a more opulent and refined result. They can be challenging to read, though. Make sure to use the largest font possible when using them in your design.

Geometric

Geometric fonts are another variety. The ‘O’ and ‘P’ shapes, among others, are the basis for these fonts’ geometric designs. These can be used to take your audience back in time to various eras, such as pre-World War II Germany, the jazz age, and even the computer age.

To sum up

Fonts are crucial when building a website or making a brand. Make sure it corresponds with the message you want to portray, just like you would with any other component of your design. Your sentences will be understandable and communicate your desired tone of voice if you use the appropriate font.

Font Style Guide: How To Choose The Right Font To Boost Your Brand

Fonts

Font size and font style help reach the right customers and build their interest in your brand. However, due to many options on the internet, choosing the right font size, especially the one which matches your brand, can be overwhelming.

By the end of this article, you will understand how to choose the right font, which will help you boost your brand and increase brand value to the next level.

Serif front

As the name suggests, these types of fonts have ended on their letterforms. They are mainly used to invoke feelings of integrity, tradition, history, and honesty. There are different types of serif fonts, including;

  • Old style
  • Transitional
  • Slab Serif
  • Didone

Sans-Serif Fonts

Sans-Serif Fonts

These fonts do not have serifs on end, and they are considered the most modern form of fonts which are also minimalistic. As a result, they have a cleaner appearance and are considered to be more orderly when compared to other fonts. Different types include:

  • Grotesque
  • Neo-grotesque
  • Geometric
  • Humanist

How to choose the right font

Since there are different types of fonts, it is essential to know how to scrutinize and choose the right font type that fits your brand identity.

  • Understanding the identity: It is essential to understand the brand’s identity before choosing the right font, which is vital in communicating the brand’s tone to the audience. For instance, if your business is educational or authoritative, you should choose the transitional serif typeface. But script font is the best option for quirky and whimsical.
  • Note of your favorite tones: If you’re choosing the brand’s tone first, note the typeface and the impression of the different letting styles. It is also essential to know the level of modernism of the brand’s typeface.
  • Researching the topography: Studying the anatomy of the letterforms helps distinguish between the different types of fonts, their shapes, and how they can invoke particular feelings in a reader. This information will help you in making the final choice for your font.
  • Topographic hierarchy: This refers to how the letterforms can be displayed in the viewer’s eye in the most effective way. For instance, if you wish to select from multiple fonts, it is best to put everything together to know how they look together to the viewer’s eye.
  • Asking for feedback: Since you’re selecting fonts for your brand, it is essential for you to ask for an opinion from the prospective audience for their honest opinion before you launch your brand design. Taking notes and opinions from others is the best way to know what the font looks like to the viewer’s eye.

The Best Fonts for Your Marketing: How to Choose Them

Best Fonts for Your Marketing

It can be difficult to choose the appropriate typefaces to utilize for your marketing materials. The right font combinations serve more than just aesthetic needs. Additionally, it improves and unifies your brand’s reputation within all platforms. These are the guidelines to follow when combining fonts in your next design, whether you are employing visuals for printouts or for social media posting.

Categories of fonts

Your selection of font should ideally have enough variety so you can select your primary, secondary, and tertiary typefaces from the same family. Let’s examine these three categories in greater detail:

Primary font

Primary font is the most noticeable font on the brand or site and will be utilized for all larger or bigger texts, including headers. It’s crucial that it conveys the brand’s identity as a result, enabling you to be a bit more imaginative and bolder when selecting your main typeface.

Categories of fonts

Secondary font

The body of your article will be written in your secondary font. Any content or descriptions on your page should be clear and simple to read without strain because they will be in the secondary font.

Tertiary font

The most typical application of tertiary fonts on websites is in the navigation menu. They should be noticeable enough to draw users’ attention and convey crucial information, yet undetectable enough to avoid competing with or distracting from primary and secondary typefaces.

Think about your branding, tone, and personality

Although it’s feasible to have typography that’s specific to your product thanks to the virtually infinite variety of fonts available on the internet, things can rapidly get too challenging when you have no clue where to start. Because of this, it’s crucial to thoroughly analyze both your target market and the objective of your product.

Avoid pairing too similar fonts

pairing fonts

Problematic font selections include those with insufficient contrast or too much similarity. Since the fonts cannot be distinguished visually, the hierarchy will be challenging to create. To be incompatible, fonts do not always need to be identical. Fonts that are somewhat dissimilar but have comparable weights, dimensions, and shapes may appear identical enough to confuse the viewer of your design. For example, combining a serif with a sans serif font. These blend well together, especially at different sizes.

Grade the readability

Readability ought to be the top consideration when selecting a font, and some typefaces are thought to be more accessible than others. While complicated fonts and a lot of decorations may be visually appealing, they might make it challenging to read and comprehend your brand’s messages. The most widely used serif typefaces include Georgia and Times New Roman. If a serif font better suits your preferred aesthetic, these standard font types are a wonderful place to start and are considered to be highly readable. Arial, Futura, and Helvetica are a few examples of well-read sans-serif fonts.

Guide To 4 Font Characteristics And Their Use In Design

Fonts

Font is an integral part of a design. It has the power to set the tone, induce emotions, and form the first impression even before we read and understand what it means. As human beings, we all are highly attracted to visually pleasing things. Visual appearance is a metaphorical mode of communication that influence the subconscious human mind.

You can go through this article to understand how fonts influence the views and attitudes of the viewers toward the product or content and how you can use it in different fields.

Font weight

One of the things that we first notice when we look at a text is font weight. Generally, there are three types of font-weight- light, regular, and bold. Among these three the regular font style is neutral and readable, making them the best options for reading. Being the expressive ones among the lot, light and bold need to be used with some care as they have the power to evoke a range of emotions. For instance, the thin font style is considered to be delicate, hence they can be used in the field of cosmetics.

Font weight

Font width

Font width is also a very noticeable character that influences the reader a lot. Regular width font can be used for reading, while condensed and extended are used for specific purposes. Condensed fonts are readable, but extra-condensed fonts are not. Hence, they are best to convey small words. Since extended fonts are more memorable, they can be used in manufacturing designs.

X-height

X-height refers to the height of the lower-case letters against the uppercase letters for a typeface. The X-height is an important font property as it can influence the emotions and mood of the message. For instance, in the medium X-height, the upper case and lower case will maintain a balance, making it easy to identify the next sentence.

In the case of a small X height, there will a significant difference in height. This font style represents artistry and masculinity, making them suitable for the design of wedding cards and invitations.

With large lower-case letters, there won’t be much difference in height between lower-case letters and upper-case ones. This font style lacks a friendly vibe, but it represents stability.

Italics and oblique

Even though you might consider Italics and oblique as the same, they both have different meanings and purposes. Italics font style originated from the handwritten style of the Renaissance period and is used to highlight a text. It is used to imply that there is a change in intonation while reading a particular part. Since they represent the handwritten world, they look more elegant and have more vertical lines. This also gives the text a pleasant and polite tone. Also, the Italics font style is used to write personal things.

In the case of oblique font style, it is usually used to add a sense of speed to a text. It is used to represent something promptly, making it best to use in sports themes.

So, understand the meaning and function of each font style to make a  most impactful design.

Best HTML Fonts to Use in 2022

HTML Fonts

Fonts are undoubtedly one of the most important factors that determine the visual attractiveness of your webpages. Hence, you need to take your time and carefully select the font, being fully aware of its pros and cons. The emphasis must be on readability on devices of different screen sizes and across a wide range of browsers.

You will want to ideally go for web-safe fonts. These are fonts that are commonly made available on popular operating systems. Keeping that in mind, here are some of the best HTML fonts that you can use in 2022:

Arial Font

Arial is a favorite among web designers and writers for its simplicity and elegance. It has been used for a long time in the news and media industry. It is known for its easy readability. It is a popular Microsoft Core font that works well on different devices. It is also very familiar among people. It is usually the default font on many popular programs. It’s considered the safest typography option.

Times New Roman

This is a top-rated font which is a variant of the Times font. It is popular for its usage in magazines. Times New Roman creates a professional impression. It has an official feel to it. It is widely used in textbooks and websites that offer educational content. It is a default font in many word processors as well.

Helvetica

Helvetica

Helvetica is recognized as a famous modern font that is suitable for a wide range of purposes. Not only is Helvetica versatile, but it also strikes the perfect balance between the feel of modern fonts and classic fonts. It has a neutral design and is known for its wide usage by transport systems. It is used by many Governments as well.

Geneva

This is a popular sans-serif font. It is considered an alternative to Helvetica. It was designed by American artist and graphic designer Susan Kare. It is popular for its usage on the Macintosh operating system.

Courier New

Courier New is commonly used on electronic devices. It is a monospaced font known for its suitability in the film industry. It is widely used for screenplay purposes. In addition, it offers a high level of consistency on the webpages.

Calibri

Calibri has become a favorite among many people ever since it was first made available with the introduction of Microsoft Office 2007. It offers clear rendering and a high level of readability on smartphone devices of different screen sizes.

It is usually one of the top most recommended fonts for resumes. Most people generally use Calibri with 10point or 11-point. If, after having read about all the different types of fonts available, you find yourself still feeling unsure, it is best to go with Calibri. Many web designers will agree that it is undoubtedly one of the safest font choices.

Fonts Used by Professionals in Graphic Design

Graphic Design

Each font has its attributes and feelings, so a graphic designer must choose the fonts according to the purpose of the design. Mixing and matching different fonts is also part of the strategy, depending upon the purpose and aesthetic of the design. There is an incredible selection of fonts nowadays; however, staying different is much more difficult. It is challenging for a graphic designer to create unique designs without compromising the readability or aesthetics. The curves, lines, color, size, and even the thickness of the type of fonts you use can build and deliver a strong message. Graphic designers with sufficient experience have their personal favorites to use. Here are some of the common fonts used by experts in the industry:

Helvetica:

Helvetica is one of the popular fonts used by major brands across the World. The sans-serif typeface was designed in 1957 by Max Miedinger and Eduard Hoffman. Due to its huge popularity, many different versions of the font are available in the market. One of the biggest advantages of using Helvetica is that it supports more languages than any other typeface. Helvetica is widely used by Federal Government Agencies because of its high readability.

Roboto Mono:

Roboto Mono

A highly preferred version from the Roboto Family, Roboto Mono is every graphic designer’s favorite. Roboto is a sans-serif typeface developed by Christian Robertson for Google and its mobile operating systems. As such, using this font for any designs to be displayed or shared through mobile devices is a no-brainer. Popular brands such as Nintendo, Unreal Engine, Kodi, and YouTube prefer Roboto as their default font. Roboto mono is free to use, making it accessible to anyone.

Montecatini:

Montecatini is one of the favorites of any graphic designer. The font is quite artsy yet readable. This popular font was designed by Louise Fill and is inspired by the 1900s travel poster from Italy. This elegant typeface is suitable for logos and posters. As Montecatini is paid premium font, it is less commonly used and, therefore, can separate you from your competition.

Garamond:

Garamond:

Garamond is a unique serif typeface loved by graphic designers all around the World. Garamond is a highly readable font without compromising on aesthetics and elegance. It is commonly used in book printing, magazines, and body texts of graphic designs. The writing resembles handwritten text and has been used in all Harry Potter Books. It is also widely used in designing websites.

Futura:

Futura is a sans-serif typeface initially designed by Paul Renner in 1927. It is popular for its association with the Frankfurt project and Frankfurt Magazine. Futura is commonly used when a graphic designer needs to accommodate a lot of text in a minimum space. The font has a geometrical foundation and can be used in designs to fit perfectly into geometrical shapes. It is most commonly used in texts, displays, and logos.

Top Font Styles Used by Graphic Designers

Fonts are a crucial part of any business or marketing campaign. They differentiate your company from the competitors and help establish your brand. They also help convey the aesthetics of a project and attract the target audience. Sometimes, the fonts used can evoke a feeling or emotion in the audience. One example is Helvetica, most prominently used in mystery documentaries or books. Another example is the type font Black Shepherd generally used to evoke a spooky feeling in the Audience. You can also see popular fonts such as One Starry Night and Sentinel used in Christmas-themed products or artwork. There are millions of fonts to choose from, and the process itself can seem daunting and hard, especially for beginners. With experience, every Graphic Designer has their favourite fonts that they use commonly for their project. One of the key factors to note when it comes to picking your font is to never compromise readability for aesthetics. It is quite self-explanatory – no matter how good the aesthetics, if the font is not readable, most people will not read what you want to convey. Fonts also convey elegance, creativity, trustworthiness, strength and sophistication; therefore, it is important to pick your fonts with utmost care. Here are some of the top fonts according to expert Graphic Designers:

 Designers

Coldiac:

Coldiac is one of the favourite type font recommended by graphic designers. Coldiac is a modern serif font family and can be best described as the fusion of geometry and optical balance in the best possible way. The font features low contrast strokes and is especially good for large displays. Coldiac was first developed by Craft Supply Co. to create a sense of class, elegance and prestige. The font type predictably evokes the audience’s feeling of luxury and sophistication. It is best used in greeting cards, Website Headers, quotes, logos, Posters etc.

Melvis:

Melvis is known to be one of the best vintage fonts. Melvis is a modern calligraphy font with sophisticated handwritten flows; it will surely take readers to a different era. It was first designed by David Kasidi and published by Silverdav. This type font evokes nostalgic and evergreen feelings in the audience, transporting them to a mysterious time in history.

Carosello:

Carosello is one of the best-handwritten fonts out there. This beautiful handwritten font is inspired by vintage ads and was created to give a genuine handwritten letter feeling to the audience. Carosello was designed by Toshi Omagari and is often used for decorative artwork or products. The styling can be best paired with type fonts such as Montserrat and Arabella fonts and is suitable for content texturing. It can be used for creating eye-catching quotes or headings.

Bourton:

Bourton is one of the most popular display fonts favoured by graphic designers worldwide. Display fonts fit the broader category- they can be used for logos, websites, magazines, book covers, headings etc. Bourton can be considered a distant cousin of the Burford-type font. This font type developed by Kimmy Design has more layering options and can be perfectly used for card or invitation designs. The font captures the artistic beauty of calligraphy and traditional handwriting.

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