It can be difficult to choose the appropriate typefaces to utilize for your marketing materials. The right font combinations serve more than just aesthetic needs. Additionally, it improves and unifies your brand’s reputation within all platforms. These are the guidelines to follow when combining fonts in your next design, whether you are employing visuals for printouts or for social media posting.
Categories of fonts
Your selection of font should ideally have enough variety so you can select your primary, secondary, and tertiary typefaces from the same family. Let’s examine these three categories in greater detail:
Primary font
Primary font is the most noticeable font on the brand or site and will be utilized for all larger or bigger texts, including headers. It’s crucial that it conveys the brand’s identity as a result, enabling you to be a bit more imaginative and bolder when selecting your main typeface.
Secondary font
The body of your article will be written in your secondary font. Any content or descriptions on your page should be clear and simple to read without strain because they will be in the secondary font.
Tertiary font
The most typical application of tertiary fonts on websites is in the navigation menu. They should be noticeable enough to draw users’ attention and convey crucial information, yet undetectable enough to avoid competing with or distracting from primary and secondary typefaces.
Think about your branding, tone, and personality
Although it’s feasible to have typography that’s specific to your product thanks to the virtually infinite variety of fonts available on the internet, things can rapidly get too challenging when you have no clue where to start. Because of this, it’s crucial to thoroughly analyze both your target market and the objective of your product.
Avoid pairing too similar fonts
Problematic font selections include those with insufficient contrast or too much similarity. Since the fonts cannot be distinguished visually, the hierarchy will be challenging to create. To be incompatible, fonts do not always need to be identical. Fonts that are somewhat dissimilar but have comparable weights, dimensions, and shapes may appear identical enough to confuse the viewer of your design. For example, combining a serif with a sans serif font. These blend well together, especially at different sizes.
Grade the readability
Readability ought to be the top consideration when selecting a font, and some typefaces are thought to be more accessible than others. While complicated fonts and a lot of decorations may be visually appealing, they might make it challenging to read and comprehend your brand’s messages. The most widely used serif typefaces include Georgia and Times New Roman. If a serif font better suits your preferred aesthetic, these standard font types are a wonderful place to start and are considered to be highly readable. Arial, Futura, and Helvetica are a few examples of well-read sans-serif fonts.